Online Marketing Services for Small Business
This isn’t some ‘get rich quick’ scheme. This is marketing. On the internet. It’s really not that much different than regular marketing. You’ve got a great product or service and you want to let folks know about it. You could go all old school with ads in the phone book or the local newspaper, but if you are trying to reach people under the age of 50, you’re going to need to market yourself online.
That means having a great website, lots of rock solid content that makes people want to learn more or take action, regular blog posts to build relationships, and some social media promotion.
You don’t have to DIY
So while it’s a lot like regular marketing, it requires a great deal more labor and writing. Maybe you don’t have the time or patience to do all of the tasks and coordinate all of the social media promotion. Maybe you don’t think you’re much of a writer. Either way, I’ve got you covered.
We’ll start by identifying your business goals and some milestones, like holiday and seasonal promotions. Then we’ll create a strategic online marketing plan around those goals and needs. We can coordinate your online marketing with your offline marketing.
Would you like website copy that doesn’t suck and that gets people to take some action? Search term optimized, informative and interesting text that people will read? Of course you do. As time goes by, we’ll check to see how the pages are performing based on analytics data and tweak the content to get the maximum performance.
Blogging is the one piece of online marketing that most small businesses don’t make good use of. Leave your competitors in the dust by publishing blog posts on a regular basis.
Why bother with blogging, you ask? Blog posts are like sweet, sweet flowers to Google’s honeybees. If you have a lot of high quality blog posts on your website, Google is going to keep coming back and they’ll even tell everyone on the internet about them, too. Even better – your readers will love them and maybe even share them with their friends.
Not just a time sink, social media can be a great tool for promoting sales, specials, and events. But not every social media outlet is right for your business. We’ll look at your ideal customer and which social media outlets they use and publish there with information and content they will like.